Campaign- Unit 15/18- P1-P5.

cAMPAIGN- UNIT 15/18- P1-P5.

p1- unit 15&18 campaign research.

A) Aims and objectives:

Change4Life's aim of their campaign is to encourage healthy lifestyle's among families by helping them to eat better, move more and to prevent young children from becoming overweight. Their objectives are to again encourage exercise among families.

B) Target Audience:

The targeting of this campaign has been driven by extensive body of academic and consumer research. Their target audience is on pregnant women (an ever- changing universe up to 600,000 at any one time), the 1.4m families who have children under 2 years old and the 1.6m families with children 2-10 years old are more at risk of weight gain.

Profile:

Age: 25-39

Gender: Female

Social Grade: ABC1, living in London.

Interests: Fashion, magazines shopping and TV.

ACORN Structure: 5049- (Young families in low cost private flats).

TV hours and Internet hours: 6-10 hours, TV and 31-35 hours, internet.

C) Representation:

Change4Life is representing families and unhealthy people. The issues that they need to be careful about are appropriate imagery and language so that it suits the representation parties. So, Change4Life use animation characters in different colours which then doesn't corner off a specific group of gender or race. It makes things equal for everyone so nobody feels left at.

D) Campaign Message:

The campaigns slogan: 'Eat well, Move more, Live longer' and the simple message has been designed to create a holistic approach to weight and health problems. Change4Life offers support so that the audience is more likely to make the changes they need to a more healthy lifestyle.

E) Printed Advertisement:

F) Copyright: Legal right created by the of a country that grants the creator of an original content ownership of it and to protect their belongings. - Change4Life wouldn't have had to worry about copyright of songs because most of their adverts are voice overs. They would have to double check and make sure that they haven't used similar imagery or tags.

Equality Act: Law came into force in October 2010, it prevents any discrimination taking place. Example: Feminism, Sexism, Racism and more.

- This is relevant to the Change4Life campaign because their message had to come across fairly and not target only one group for being unhealthy.

G) Regulatory Bodies: A Regulatory Body is a public authority or government agency responsible for exercising autonomous authority over some area of human activity in a regulatory or supervisory capacity.

ASA(Advertising Standards Authority): They are the UK’s independent regulator for advertising across the media. - They would check that the Change4Life’s message would be portrayed right and that it hasn’t offended anyone, with how they say it. They would also check that there is nothing inappropriate in the advert that is unsuitable for people to view on TV. For example; language and imagery. All of these examples are relevant to the Change4Life campaign because their message had to come across fairly and not target only one group for being unhealthy.

CLICK to view the 'Change4Life' presentation.

Here are just two printed adverts (poster and booklet) Change4Life have created to inform families and mothers about the best ways to keep yourself healthy and where to go if you need further information. Change4Life have created more posters and booklets packed full of information about how to keep a healthy lifestyles. The 'Healthy habits for baby and you' is aimed at pregnant women and it gives advice to them about on how to keep healthy when being pregnant. The 'Don't let drink sneak up on you' is aimed at people who enjoy drinking and Change4Life have created this to prove aware of what drinking can do to you.

Here is a AV advert created by Change4Life to show a non- offensive visual advert suitable for all audiences. It's the same as it's posters in the sense of awareness, but it's animated so it shows more visuals aspects to the campaign. In this advert there's a family eaten unhealthy to start with and then, they eat healthy with the correct portions to have.

p2- unit 15&18.

The project we are working on is a campaign where we come up with any campaign that we would like to bring awareness to and my team have come to Health and Fitness. We have chosen to bring awareness to Health and Fitness because, teenagers (16-19 years old) don't achieve or get enough exercise as they should and we feel a 'Post 16 Sports Day' would be a good opportunity for teens to ditch their phones and get involved in our Sports Day.

We also feel presenting our Sports Day in the first few weeks of September would be good for the new year 12s purely because, that gives them a chance to break the ice with students they don't know or haven't spoke to yet.

To grasp the ideas that we've had, we created a powerpoint presentation:

Our campaign message is to get teenagers to look away from their screens and do more exercise.

With our teams ideas there needs to be in place legal and ethic issues that include:

Copyright- We will have to make sure we don't use any music or imagery the same as existing companies out there,this is relevant to our advert and print.

We have to consider people getting injuries during the event and there could be a possibility of someone complaining or blaming our event or the brand of the equipment

that may have caused the injury may be offended that they were associated with it.

Equality act - came into action in october 2010, it is the law to make sure everyone is represented fairly,this is relevant to our campaign because even though we are aiming the sports day towards 16-19 year olds we don't want to blame or target them for being overweight.

Our target audience is 16-19 year olds because, we believe the age group doesn't achieve or get enough exercise as often as they should and also, Post 16 are in the age range of 16-19 year olds.

p3- unit 15&18.

Here is a draft layout of our 'Health and Fitness' poster that we'd like to take on and create bigger. As seen all silhouettes are male which isn't fair because, that's only targeting one audience which as a team we don't want to do. When creating the final layout, we will use both male and female in our silhouettes because then, it will be equal and not bias to one gender and group. This poster draft consists of 5 silhouettes all doing different sports that will represent the Post 16 sports day. The fonts used are black neris and arc on regular (Lorem Ipsum) as sample text. Colour scheme is: yellow, red, blue, pink and green. If you zoom out of the layout and think outside the picture, it creates a large medal template.

Story boards:

Presented here on my page are two story boards created for sample footage. The first story board was an additional idea for our first take of sample footage. The story board was created by Frankie Fletcher who had the idea of the promotional sample footage video. She'd thought about it and created it frame by frame of how she saw it. There is also notes at the bottom of each frame to show what was going to happen. We discussed as a group and thought, amazing let's do it. We took this to a presentation and got told it was good, but needed to make consideration on body images and gender. From our feedback a second story board was created by Harrison Maidment. This story board is similar to the first story board, but included our considerations about body image and gender. Silhouettes were used to give a base to our body image, it also included different sports going from one frame to the other with what sport it happening.

Sample footage:

(Left) is the first sample promotional footage that was created from the ideas and storyboards designed. What does it consists of: it consists of a male teenager (Matt Bristow) sat in the middle of a track, on a chair attached to his phone oblivious to what's going on around him. So, there are other teens doing warm ups him and the start of a race. When one of the participants of the race (Ben Collins) passes the male teenager a baton, he receives it, drops his phone, pushes the chair and continues the race with the female participant (Frankie Fletcher) who started the race.

Our message for this is to try and get teens away from their screens and to take part in exercise.

(Right) is the second sample footage created used from stock silhouettes this is again another set of evidence to show that there is more to our storyboard then sets.

Production schedule:

This is a production schedule of the tasks to do and complete and how long they took to do.

risk assessments and location recce:

Here are 2 risks assessments and a location recce for our 'Health and Fitness' campaign. For every project, we need to create risk assessments and location recce's as proof of evidence that our group understand what's going on and also to place on our WIX websites.

The first risk assessment is for our groups sample footage shot at Bristol Met on their school field. For this, our group identified risks that may occur and found out how we would prevent them from high/medium to medium/low. For example: someone could trip over a cable that is loose on the floor to lower it, make sure all equipment is kept together. The second risks assessment is the same as the first one in terms of identifying risks and how to prevent them from high/medium to medium/low. For example: a student or a teacher could get hurt, to lower it make sure all activities are secured. This risk assessment is for the 'Post 16 Sports Day' taking place in September 2017.

The location recce presented is slotted into categories of consideration that may be in your location you are at. You are meant to create a location recce to show that you know the considerations when entering that location. As a group we thought of what to consider when in our location so: the weather, what it will be like on the day of our event or recording, the welfare (transport, food, first aid and emergency) of our group and others.

Budget:

p4- presentation feedback:

On the 9th June as a group, we presented our 'Health and Fitness' campaign to Elliot, Reece, Jake and Year 13s. They all sat in the room taking notes whilst we were presenting so, they could us feedback afterwards. We stood in a line a long the wall and presented page by page of our powerpoint.

I felt it went really well and from our feedback received (above) Elliot, Reece, Jake and Year 13s thought it went well too. Our feedback as a group was quite positive which is good, from a small idea it's expanding and grasping people in. 'Great consideration on target audience.', 'You guys have a real good idea of what you're going for and I can tell you're production and teamwork sills are ace so I don't need to say much.' Even though there was positives, the were some negatives which we can work on and improve. 'Would like some more detail on why the visual styles chosen would appeal to the target audience.', 'With a slight focus on body image, some more careful ethical considerations surrounding causing offensive would ensure some more moral ground.', 'The first thing would be the whole 'respect peoples body' factor.' With the feedback in consideration, when creating a final poster and promotional video, as a group we will consideration body image, female and male and more consideration on ethical issues which I don't believe we've achieved in sample footage and draft layouts.

What I would improve on my own personal stance would be that I would've spoken more instead of letting the group take over. I don't feel I was really a part of it, as I was in the corner scrolling through pages and videos. If we could go back and do it again, I would've got up and spoke out about our campaign.

p5- Final products:

This is the final poster layout for our campaign 'Health and Fitness'. In the draft layout for the poster it was quite brief, there was sample text in place because it was only a draft, all silhouettes were male and silhouettes were stock. In this final one the template of the medal feature is how we wanted it to be. Colours are a similar shade to the original layout, text says 'Post 16 Sports day 2017'. There are 5 silhouettes that were brought online from mixamo so, there is no problems with copy righting any work. They were brought, but made in blender and adobe fuse to create the sport outlines that we wanted to achieve. To come back off our feed back being told about body image and gender and group, we've included female silhouettes so we aren't just targeting one audience.

Final film.

This is the final promotional video for our campaign. It is the same as the sample footage, but across the screen has the name of the sport that is happening. Again, the silhouettes are brought of mixamo so there's no problem with copy right.